The best Southern California real estate professionals manage their time effectively and efficiently.

Posted by Greg Steinaker on Wednesday, July 23rd, 2014 at 9:29am.

If a person spends fifteen-minutes planning their day on paper every morning, they will add twenty-percent to their productive (proven). When a real estate professional has their day carefully planned, well scripted in advance, it gives them a plumb line (a safety-net), a guide and a measurement mechanism to evaluate interruptions and also a place to come back to after the interruptions occur which we know happen all too frequently though out the day. A Realtor will secure the best results by managing their daily activities not by managing their results. If the person is not spending time on something that will directly lead them to meeting their goals, it is likely a waste of their time and resources.

When a professional is managing their time correctly, the natural by-product is more activity, and more activity will always lead to better results. For example, if a Realtor makes more sales calls, the natural results is more interested clients leading to higher sales. Another way a real estate professional can effectively manage their time is by staying away from the proverbial “time-sucker.” We all know who they are. Time-wasters will suck the lifeblood out of a person’s day. Consider for a moment the financial implications of this time-sucker: they are taking away the Realtors time, the one thing that the Realtor can never get back – and everyone knows what time equals! That is why I say there are financial implications to the proverbial “time-sucker.”

Here are just a few time management basics for the Southern California Real Estate Professional.

  • Keep inter-office emails short and sweet, don’t hit “reply to all”, it seems efficient, but it is a waste of time.
  • Social Media. Stay away from all social media throughout the day. You will have plenty of time to catch up with friends later in the evening. Unless you are marketing one of your listings through social media channels, you have no excuse to be there during the day, unless you are taking a lunch break.
  • Keep your physical desk organized. This represents the organization condition of your mind. If your desk is a disaster…
  • Get away from paper as best you can. If you must – keep a day-planner on your desk and any notes can be taken there. Best case scenario is to keep everything in a lap-top or similar. When a person’s desk is clean, so are their minds.
  • Clean it up, delegate it (if possible), or throw it out…

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