A real estate professional cannot get their client’s the results they are seeking unless they are leading them with passion. Passion causes things to move in the marketplace and even has the ability to cause transactions to come together (or fall apart), will them to happen as it were… Passion even has the ability to cover over many mistakes in the field by the Realtor – if the errors were made with good intentions. Passion creates a force multiplier and is the polar opposite of passivity. Passivity equals apathy, or an uncaring attitude and lack of interest. Passion simply means “caring, caring deeply” and being in control, self-control and acting humble and meek. Real world definition of meek: “Power under Control.”
When a real estate professional is passionate about their career, truly cares about the well-being of each and every one of their clients, the natural by-products are; quality and excellence in service, impressed clients, and ultimately increased likelihood of higher sales. When a Realtor is passionate it changes everything: their outlook on the day, their career, and who they are serving – them self or their client. When a Realtor makes the decision to serve others instead of self, this is what a purpose-driven career looks like.
An amazing thing happens when passion is introduced into a real estate agents daily routine. As I mentioned earlier, passion will cover over a multitude of errors. Why does this happen? If a client believes a Realtor deeply cares (they really do care) about giving them excellent service and providing them with all of the relevant information they need, they are going to be more forgiving when a mistake is made (and in real estate there are always mistakes being made). When a client knows their Realtor is passionate and their intentions are good and then a mistake is made – they will know it was an honest one, it will be corrected, “so let’s move on to the next step of the transaction” – this is human nature. It is my experience that when Realtors are passionate, their client’s will be quick to give them second or even third chances when errors or mistakes are made. However, there is little or no tolerance for mistakes when there is no passion or caring.
If you aren’t passionate about real estate and passionate about what you do on a day-to-day basis, maybe you should evaluate why you are doing it in the first place? If passion leads to quality and excellence in service, impressed clients and higher likelihood of increased sales, why would you not want to show a much greater concern about your client’s well-being and demonstrate it through the way you lead your clients – with passion?