For a real estate company to move from ordinary to excellent, they must possess a management team that is able to make both the easy decisions and they hard ones. If they want their company to stand out from the rest of the industry – passivity cannot be an option when it comes to decision making from the management team. If the company is going to flourish, the organization can’t realize these dreams by having a management team that is weak or timid; it requires that their leadership have a tremendous backbone. The management and leadership of one company is what separates it from the rest of the industry, and indecisive leadership can kill the dreams for a company and drive away the most talented professionals in real estate.
If an excellent real estate company is stuck in the old-school method because their management team can’t or won’t make the critical decision when it is called for, the organization is reduced to an average company. An Average real estate company won’t survive very long in a very competitive and crowded Orange County real estate marketplace. If management can’t make the critical decisions, basically it means that they can’t make up their minds, and people that can’t make up their minds tend to be unstable and unpredictable – this can cause ruin to a real estate company.
The bottom line is this: the success (or failure) of a real estate company is ultimately tied to the ability of management in making the call (the decision). There are costs and risks in decision making, and mistakes are made – the key is for leadership to minimize the mistakes. If the management team is able to make the right call on a consistent basis, the organization will flourish and their Realtors will profit personally and professionally.