Efficient and effective Realtors are always good communicators but that means much more than being a good talker. The biggest mistakes that real estate professionals make today is trying to talk convincingly while putting their own ideas, feeling and priorities ahead of their clients. When a family is ready to list their home, or in the process of buying their next home, what they really want is to be listened to, respected and understood. If a prospective client doesn’t believe you are able to understand them or see their point of view, why would they feel compelled to appreciate and take to heart the words of the Realtor?
An excellent real estate company knows that listening builds trust and that trust is the foundation for lasting relationships – the goal for any successful brokerage. If someone tells us we are poor listeners, in essence what they are saying is that we are not trustworthy. They don’t know if their ideas, opinions and feelings are safe with us. If a real estate company is able to be an attentive listener, they will likely ear a prospective clients trust and subsequent business.
The bottom line is this: if a prospective client no longer believes that the Realtor that they are interviewing is truly listening to their goals or that they are trying accomplish in the real estate transaction at hand, they will start looking for someone who will.