Why it is better to pull our clients instead of push them through their next real estate transaction.
When an expert BanCorp Southern California real estate professional is leading our client through the purchase or sale of their next home in Orange County it means that we are pulling them through the transaction instead of pushing them through it. When we are pulling our client it simply means that we are always one-step ahead instead of one-step behind. Another way to look at it is this: whatever you focus on – pulls you. Whatever you focus on – gets your attention. So if a BanCorp professional is focusing their attention on their client and all their needs, instead of their own, they will lead them through the process, going straight through an obstacle, circumstance, trouble or headache head-on, not trying to navigate around it by pushing our client but rather by pulling our client through the transaction through a position of influence determination and authority.
One of the best skills that allow us to lead our clients through a successful close of escrow is our ability to listen to our client’s wishes and goals. We understand if we are able to be quiet and listen, our client will tell us how we can best serve them. We won’t know how to best serve them, and secure them the best results if we ask a question and then add some more unsolicited information before our client even has the opportunity to answer the question. We understand that when we talk too much and listen too little, we communicate to others that we think our ideas are much more important than theirs – if this happens we are no longer being real estate professionals but rather egotistical, arrogant “salesman.”
With two-decades of real-world experience in the Southern California housing market BanCorp REG has elected to be a real estate company who leads their clients, a winner who sets the pace, determining the process that the transaction will operate in, leading to a successful close of escrow, directly benefiting our client.