BanCorp Properties is committed to a practical hyper sensitive focus increase social media marketing adverting in the Ladera Ranch real estate market for the purpose of increasing its inventory of Ladera Ranch properties as well as increasing market share with larger brand awareness. With a focus on the Ladera Ranch real estate professional, BanCorp believes that by funneling more prospective clients into their website through social media versus older school marketing techniques such as print media and radio advertising will offer more heightened awareness and potentially allow them to list more homes for sale in Ladera Ranch.
BanCorp Properties announced on Thursday that it is zeroing-in on the Ladera Ranch real estate market in a multi-pronged marketing effort where they are moving the emphasis away from print media and the more traditional means of reaching clients – and channeling resources and company assets with a heavy emphasis on both well-known social media such as Twitter, Google+, LinkedIn and Facebook, and also moving to some of the lesser known but potentially potent smaller social media channels such as RESAAS and Active Rain. The sole motivating factor for the company to change their marketing effort is to secure a greater MLS inventory of Ladera Ranch properties and to further exploit the luxury market for Ladera Ranch homes for sale.
Greg Steinaker – Managing General Partner Of BanCorp Properties was quoted as saying “ by taking advantage of the self-replicating where we are able to zero-in on the local Ladera Ranch real estate professional while simultaneously targeting our most high probability local, regional, national and international buyers, we will be able to self-generate new marketing funneling channels that the present market has not fully considered, what we are accomplishing is taking the older-school traditional marketing models and then multiplying them exponentially – making Ladera Ranch real estate more attractive to buyers and sellers who use social media to search for homes.” It is estimated that approximately 90% of people who are in the market to purchase a home start their search for homes on the internet.
BanCorp believes that a focused and intense, on-going market campaign without any predetermined time-frame for expiration will allow the company to make great strides in their rankings across all of the major search engines – which is the sole motivating factor for initiating the marketing effort in the first place. The company believes that if it can increase its pipeline to its existing base of Ladera Ranch Realtors, the only likely result would be increased sales and down-the-road repeat business. If BanCorp adds to its existing base of Ladera Ranch Real Estate Agents this would only be an additional advantage of this highly intensified marketing effort. BanCorp Properties will continue it on-going blog postings to compliment this new social media push.