To grow professionally from becoming an average Realtor and then becoming an excellent one won’t happen automatically, it has to be intentional. A person needs to adopt a plan for both personal and professional growth in their life to meet the dynamics of an ever-changing Southern California housing market. A Realtor won’t reach their full potential by accident. The secret to their success can always be found in their daily agendas. How they prioritize their time with their clients can be directly viewed in their client’s results. If a Realtor does something intentional to grow each day, the more closer they come to reaching their full potential, and becoming a truly outstanding Realtor.
All Realtors want to grow their business. What is the one thing – and the most obvious – that will determine the Realtor’s growth in business? The growth of their client base they can draw off. And what determines the size of the client base that the Realtor can draw on? The growth of the Realtor: based on the fact that the client base is willing to follow you and if you are growing professionally, so is your client base. If you are not growing (getting better, learning, becoming more refined) each day, your base isn’t growing – either that or they will leave and go somewhere else where they can find another Realtor to work with. Remember, today a Realtor/Client relationship should be seen as a lifetime proposition; not just a one-time transaction.
The bottom line is this: if you want to be a Realtor who leads from the front, you must learn. If you want to continue to lead from the front, you must continue to learn. If you look around, you can see a pattern at work in every area of life. Employees get better after their supervisor does. Kids get better after their parents do. Students get better after their teachers do. Your clients get better (results) after their Realtor gets better!