There is a misconception that top-echelon Realtors would be great no matter what type of support they got. But that simply isn’t true. Without a lot of people working together, there would be no truly successful Realtors. There is only a small percentage of Realtors who are continually successful over the long run, and these outstanding few recognize that every success comes through the assistance of many people: a broker that advertises, a marketing department engaging in social media, a reliable title company and so on… These elite few get the support they are looking for and they are continually grateful for this support because they understand they could not get to the point where they are on their own.
On the other hand, many Realtors whose success stops at some point in time are in that position because they have cut themselves off from everyone who has helped them get there in the first place. They view themselves as the sole source of their achievements: “it wasn’t the broker’s marketing or the social media or the brand recognition, it was – me, me, me…” As the Realtor becomes more self-centered and isolated, they lose their creativity and ability to succeed. The Realtor should instead continually acknowledge others’ contributions, which will automatically create room in their minds for much greater success. They will be motivated to achieve even more for those who have helped them. If a Realtor is able to focus on appreciating and thanking the other people who have helped them get to where they are, the conditions will always grow to support their increasing successes.
If you want to be a successful Realtor, you will need the support of many people – you can’t go it alone. And if you are smart, you will appreciate and acknowledge their contribution to your success.
Greg Steinaker – Managing General Partner BanCorp Real Estate Group