A real estate professional’s ability to maximize their time is essential to their productivity and effectiveness when representing a client. Nothing else distinguishes top-level Realtors as much as their careful consideration of time. Every professional’s days are like identical suitcases. Even though they are all the same size, some Realtors are able to pack more into them than others. The reason? They know what to pack. A real estate professional will succeed by learning what to pack in the time allocated to them.
Why are some Realtors always ten minutes early to an appointment while others seem to always be ten minutes late? The first group understands that time is an equal-opportunity employer; everybody gets twenty-four hours a day – no more, not less – but not everybody gets the same return on their twenty-four hours. Second, there really is no such thing as “time management.” The expression is an oxymoron. Time cannot be managed. It cannot be controlled in anyway. It keeps on ticking forward not matter what we do, the same way the meter in a taxi keeps running.
Every real estate professional gets the same number of hours and minutes every day. Nobody – no matter how shrewd – can save minutes from one day to spend on another. No scientist – not matter how smart – is capable of creating new minutes.
A Realtor can’t manage their time, so what can they do? Manage themselves! Nothing separates excellent Realtors from ordinary Realtors more than how they use their time. Successful Realtors understand that time is the most precious commodity on earth. As a result, they know where there time goes. They continually analyze how they are using their time and ask themselves the question, “Am I getting the best us of my time?”
In his book What to Do Between Birth and Death: The Art of Growing Up, Charles Spezzano writes, “You don’t really pay for things with money, you pay for them with time. In five years, I’ll have put enough away to buy that vacation house we want. Then I’ll slow down. That means the house will cost you five years – one-twelfth of your adult life. Translate the dollar value of the house, car, or anything else into time, and then see if it’s still worth it.”