BanCorp Realty recently wrapped up February 2014 with more users visiting and using our website and corresponding web services than ever before. That’s a very long way from zero hits, zero users when we first launched our fully revamped leading-edge user friendly Orange County real estate website back in 2013. BanCorp Real Estate Group was never created to be a “flash-in-the-pan” Orange County real estate agency or a “one-hit-wonder” either, our management believes that there is no finish line to the race and BanCorp Realty has barely even left the starter’s block.
One of BanCorp’s goals through our interactive real estate website was to redefine how a homebuyer or home seller interacts with their real estate agency – and we believe that we are accomplishing this better and better each and every day. The current real estate transaction problem is obvious especially when you factor in the national corporate entities. BanCorp knows that if we continue to hire only the most excellent talent in the real estate industry and stand firm to a commonsense approach to real estate yet not be afraid to take the warranted risk, we will thrive in a very boring Orange County real estate marketplace that not only supports, but even condones a lack of audacity.
BanCorp Realty is launching a very aggressive marketing campaign across South Orange County beginning March 6th, 2014 and our management is excited because the campaign is centered solely on BanCorp Realty brand awareness. A major press release is scheduled for this week with strategic signage being placed in all sixteen major operating cities and eighty-four communities and neighborhoods that BanCorp Realty currently offers real estate services in. The focus of the Orange County marketing campaign will focus on two of BanCorp’s two strongest marketing components: homes | families | dreams and easier and faster™ Orange County real estate.