BanCorp Properties Targeting Dana Point Housing Market – Plans to Increase Brand Awareness and Market Share and Re-launch Popular Buyer's Rebate Program

Posted by BanCorp Properties on Friday, February 13th, 2015 at 10:24am.

BanCorp Properties: Dana Point Homes For Sale

 

This is a reblog to press release released on PR.Com on Friday.

BanCorp REG is going to intensify its marketing efforts in the Dana Point real estate market for the purpose of gaining additional market share and heighten brand awareness. The company plans on re-launching its popular buyer’s rebate program.

BanCorp temporarily discontinued its buyer’s rebate program at the end of 2014. With interest rates continuing to hover at historical lows, and the inventory of homes for sale in Dana Point remaining fairly stable, the company announced on Friday that it planned on stepping up marketing efforts in this strategic community of South Orange County. Dana Point is considered a high-end real estate market, it is situated on the ocean, and the company believes it would be negligent in ignoring this market. By making a move away from the older-school advertising methods such as print media and radio advertising and concentrating efforts in internet advertising and social media postings, this will help the company reach its goals.

BanCorp Properties: Dana Point Luxury Real Estate For Sale

Under the widely popular buyer’s rebate program, BanCorp rebates 25% of the gross commission back to the client at the close of escrow. The person is then is able to use the money for any purpose that they wish. As long as the terms of the rebate are disclosed to all interested parties, the program is perfectly legal under all fair lending laws, and RESPA guidelines. The company believes that through a multi-pronged marketing effort of re-launching this program and then by stepping up efforts in its internet marketing and strategic social media posting it will increase both its buyer’s representations as well as its inventory of Dana Point homes for sale.

By targeting social media hubs such as Facebook, Google+ and LinkedIn, the company is able to zero-in on the local Dana Point Realtor and market individual properties aggressively. One of the main benefits of social media postings is that they always have the potential to go viral, creating added exposure to the property. Another possible event that occur for the company would be the possible addition of new Dana Point real estate agents wanting to join the organization. BanCorp is not actively recruiting new Realtors, and does not plan on hiring any until at least Q4, 2105, but the company has not ruled the idea out completely. It is estimated that nearly 90% of people who are looking for homes begin their search on the internet. BanCorp has self titled its buyer’s rebate program the “better 2together” program.

About BanCorp Properties: BanCorp Real Estate Group is a South Orange County Real Estate Broker that serves in 16 South Orange County Cities. The company specializes in residential single-family-residences, condominiums, townhomes, condominiums, income properties and rental homes. The company fully supports equal housing, fair lending and truth in real estate, and is active in each community that it serves in. 

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