This is a reblog to a press release released on PR.Com on Monday
BanCorp Properties believes that an intensified marketing effort focusing on internet, with a special attention placed on social media could help the company gain more market share in a very competitive San Juan Capistrano housing market. With interest rates continuing to hover at historical lows, the company believes the timing is perfect for an aggressive campaign into the city.
San Juan Capistrano is one of smallest of South Orange County’s cities, but it is still a strategic one. Located on the southern edge of the county, in a unique inland | coastal region, BanCorp believes that even though the community is small in comparison to the remainder of the other areas it markets in, it simply can’t ignore the area. Since San Juan Capistrano is one of the rare city’s that offers an excellent opportunity for both first-time buyers, as well as a large inventory of high-end properties, the low mortgage interest rates in combination with a targeted social marketing blitz should allow the company to garner additional market share, helping to bolster its overall inventory of homes for sale in San Juan Capistrano.
With a stable inventory of homes, the company believes it could likely secure more representations as a buyer’s agent, and the selling side of the fence, more overall listings. Just because San Juan Capistrano is small, does not mean it is not competitive. Greg Steinaker, President of BanCorp Properties was quoted as saying “all of the national and regional real estate companies are investing significant resources into the San Juan Capistrano as it relates to internet advertising, and BanCorp has to do better by maintaining or increasing levels, and this can be accomplished by adding the element of targeted social media postings on the major and minor social media hubs.” Mr. Steinaker went on to add “the larger players are spread too thin to focus in on the smaller local subdivisions and neighborhoods, and this is where the company has a competitive edge.”
BanCorp believes that a marketing campaign that stresses the benefits to buyers for the lower mortgage interest rates in combination with the increasing brand awareness that will occur through the targeted, hyper-sensitive social media campaign could be a win-win proposition for the company. The company believes it would not only be able to secure more inventory, increase brand awareness and take on more listings as a company as a whole, it also believes it could add to its base of San Juan Capistrano Realtors that are representing the company. The company believes that the social media postings are being read by the local professionals just as much as they are being read buy a potential buyer or seller, which could likely lead to the recruitment of new professionals to join the company.
The company believes that blanket campaign would be beneficial, but also believes that it would be negligent in not targeting the smaller areas of the city as well. The organization has identified the other smaller communities it would market to as; Del Obispo Area, Mission Area, Ortega Area, Rancho Madrina, Hunt Club and Marbella. Marbella is a golf-course community, and Hunt Club is a equestrian community. The San Juan Capistrano community has some 55+ senior communities as well as some gate-guarded communities, and the city is built around the San Juan Mission.
About BanCorp Properties: BanCorp Real Estate Group is a South Orange County real estate broker that has been serving the South Orange County real estate market since 1995. The company specializes in residential; single-family-residences, condominiums, townhomes, rental homes and investment properties. The company’s headquarters is in Irvine, California, serving 16 South Orange County cities. BanCorp supports all fair housing practices as well as truth in real estate.