BanCorp sees a an excellent opportunity to capitalize on Mission Viejo market share as interest rates remain at historical lows allowing more buyers to enter the market, able to afford higher value homes due to increased buying power as well as an influx of first time buyers.
The Mission Viejo real estate market, not unlike the rest of the United States is affected by rise or decrease in interest rates. Interest rates continue to trickle lower, bordering at historical lows which increases a Mission Viejo’s home buyers purchasing power allowing them to command a higher valued home without a necessarily higher mortgage payment due to these lower rates. BanCorp said on Monday that it should be able to funnel more leads to its Mission Viejo Real Estate Agents due to this increased demand. They believe that if they can filter some of the new potential business down through their lending division, UBC Direct - that would simply be an added bonus to the company’s bottom line. The company has noticed a recent increase over the last few months in the inventory of homes for sale in Mission Viejo.
BanCorp Properties initiated an aggressive hyper-sensitive social media advertising campaign in the Mission Viejo real estate market in the 3rd quarter of 2014 in an effort to increase brand awareness and bolster search engine rankings. The company has been using targeted postings in many of the best known social media hubs such as LinkedIn, Google+ and Twitter to highlight communities and subdivisions within the South Orange County housing market and well as pinpoint specific properties which the company believes are specifically good values. This ongoing marketing campaign in the Mission Viejo real estate market is expected to continue on in a multi-pronged cross-divisional effort throughout 2015, with the focus being on the Mission Viejo Realtor – getting more interested “eye’s” on the properties.
Greg Steinaker, President of BanCorp Properties was quoted as saying “If the company can continue its aggressive marketing campaign across the entire market, and not neglect some of the larger neighborhoods within its borders such as Aegean Heights, Canyon Crest, Casta Del Sol, Lake Mission Viejo, Pacific Hills, Palmia, and Mallorca Condos, the company should see a an increase in market share – it is inevitable if the company is offering the service it is known for.” BanCorp believes that the lower interest rates combined with the social media advertising blitz on all of the Mission Viejo homes for sale is a strategic plan and will not discontinue the pursuit of the campaign at the expense of the other South Orange County communities the company serves in.
About BanCorp Properties: BanCorp Properties is a Orange County residential real estate broker specializing in single-family-residences, townhomes, condominiums and rental properties. BanCorp serves in 16 South Orange County cities and is considering expanding at the end of 2015. BanCorp’s main headquarters in is Irvine, CA and the Company has been in business since 1995.