This is reblog to a press release released on PR.log on Thursday
BanCorp Properties is re-launching its widely popular buyer’s rebate program in an effort to increase market share in the San Juan Capistrano real estate market. The company believes the market is critical for its continued success in 2015.
BanCorp discontinued the buyer’s rebate program in the third quarter of 2014, but feels the timing is right to re-introduce it back into San Juan Capistrano. San Juan Capistrano is found in the southern are of South Orange County. It is one of the oldest cities in California and the community primarily of single-family-residences, with a sprinkling of condominiums and townhomes. The city is bordered by San Clemente to the South, Dana Point to the West and Ladera Ranch to the North. The company believes the timing is good because interest rates remain at near historical lows allowing buyers to command at higher valued home than they would normally if rates were higher.
The company believes that a move away from the older-school traditional marketing methods such as print media and radio advertising would be a smart one at this point. By moving away from these and allocating resources into internet advertising and social media postings the firm believes that it can accomplish its goal of securing more buyers representations as well as increasing its inventory of San Juan Capistrano homes for sale. Under the buyer’s rebate program, BanCorp will rebate up to 25% of its gross commission back to the client upon the successful close of escrow. The company calls it the “better 2togther program”.
It is estimated that over 85% of all home searches begin on the internet, this is the primary reason that BanCorp believes that the San Juan Capistrano real estate market must be aggressively marketed to. The company believes that if is able to increase its page rankings, it will ultimately lead to more interested clients, and more listings. In a multi-pronged marketing efforts that also focuses on social media postings on well-known hubs such as Google+, Facebook, LinkedIn, and Twitter, the goal is to zero-in on specific properties that the company want to market, highlighting the properties to the local San Juan Capistrano Realtors. The company believes that if wants to increase overall market share in the Orange County housing market, it would be negligent in ignoring the San Juan Capistrano market.
About BanCorp Properties: BanCorp an Orange County real estate company that has been in business since 1995. The company specializes in residential; single-family-residences, condominiums townhomes, investment properties and rental properties. The firm has been in business since 1995 and supports all fair housing, equal credit and truth in real estate policies and practices. The company is active in each local community it serves in.