BanCorp Properties is allocating additional resources in Irvine real estate market through targeted social media advertising campaign moving away from traditional advertising.

Posted by BanCorp Properties on Wednesday, January 21st, 2015 at 10:37am.


This is a reblog from a press release released on Press Release Point on Wednesday. 

BanCorp Properties is increasing its on-line social media marketing presence through a hyper-sensitive marketing campaign directly intentional on the Irvine Realtors in an on-going effort to attract more repeat clients to its website through social media linking versus older-school print media and radio advertising techniques. BanCorp believes that the Irvine real estate market is a strategic one as it rolls into the beginning of the new year.

BanCorp Properties announced on Monday that it is zeroing-in on the Irvine real estate market in a multi-pronged marketing effort where they are moving the emphasis away from print media and the more traditional means of reaching clients – and channeling resources and company assets with a heavy emphasis on both well-known social media such as Twitter, Google+, LinkedIn and Facebook, and also moving to some of the lesser known but potentially potent smaller social media channels such as RESAAS and Active Rain. The sole motivating factor for the company to change their marketing effort is to secure a greater MLS inventory of Irvine properties and to further exploit the luxury market for Irvine homes for sale.

Greg Steinaker – Managing General Partner Of BanCorp Properties was quoted as saying “ by taking advantage of the self-replicating where we are able to zero-in on the local Irvine real estate professional while simultaneously targeting our most high probability local, regional, national and international buyers, we will be able to self-generate new marketing funneling channels that the present market has not fully considered, what we are accomplishing is taking the older-school traditional marketing models and then multiplying them exponentially – making Irvine real estate more attractive to buyers and sellers who use social media to search for homes.” It is estimated that approximately 90% of people who are in the market to purchase a home start their search for homes on the internet.

BanCorp believes that a focused and intense, on-going market campaign without any predetermined time-frame for expiration will allow the company to make great strides in their rankings across all of the major search engines – which is the sole motivating factor for initiating the marketing effort in the first place. The company believes that if it can increase its pipeline to its existing base of Irvine Realtors, the only likely result would be increased sales and down-the-road repeat business. If BanCorp adds to its existing base of Irvine Real Estate Agents this would only be an additional advantage of this highly intensified marketing effort. BanCorp Properties will continue it on-going blog postings to compliment this new social media push.

About BanCorp Properties: BanCorp Realty is South Orange County Real Estate Broker specializing in residential real estate. BanCorp serves sixteen South Orange County cities and has been serving the housing market since 1995. BanCorp is support ECOA and truth in real estate.

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