BanCorp Properties has been making enormous strides in its marketing efforts in the Mission Viejo market showing significant gains in page rankings in Google, Yahoo and Bing. Through a carefully scripted plan of exploiting the self-replicating social media sites; Facebook, Twitter, LinkedIn and Google+, BanCorp are able to zero-in on the local Mission Viejo real estate professional while simultaneously targeting high probability local, regional, national and international buyers. BanCorp Properties quite simply is creating new marketing channels that the existing market has not considered, taking the traditional marketing models and then multiplying them exponentially.
In its ongoing pursuit of easier and faster™ real estate BanCorp believes this new marketing push will result in more listings of Mission Viejo homes for sale as well as the addition of new Mission Viejo Realtors being added to the company to complement the existing staff of South Orange County Realtors that are currently serving the 16 South Orange County communities BanCorp currently serves in. Greg Steinaker, CEO of BanCorp Properties was quoted “the Mission Viejo real estate market is an important one for us, it is the southern-most community in South County and the homes here tend to turn quicker due to median home values relative the coastal region.” Mr. Steinaker went on to add “Mission Viejo is one of the best communities in South Orange County to raise a family in, and is perfect for people who enjoy an active lifestyle but also want their privacy away from the hustle-and-bustle of main-stream Orange County.”
BanCorp Properties anticipates that 2015 will be much stronger revenue wise than it was in 2014 and much of this increase is attributed to increasing SEO efforts and website enhancement and development as well as personnel enhancement. The company would like to increase in Orange County real estate agent base by an additional 70+ Realtors in 2015 and believe this can be accomplished by additional recruiting efforts and major brand awareness realized through traditional marketing methods such as print media and radio advertising which will complement the internet marketing campaigns.