This is a reblog to a press release released on PR.com on Wednesday.
BanCorp Properties is zeroing in on the San Clemente housing market as it re-launches its popular buyer’s rebate program which it had discontinued in the third quarter of 2014. The company believes that the San Clemente market is critical to its success in 2015.
San Clemente is found along the most southern edge of South Orange County. The city consists of custom-built homes, tract homes, condominiums and lot-land. The city is bordered by Dana Point and San Juan Capistrano to the North and Camp Pendleton to the south. Due to the size of the San Clemente market and due to the fact that interest rates remain at near historical markets, BanCorp Properties believes that the timing is right to reintroduce the buyer’s rebate program into the community. The lower interest rates allow buyer’s to command higher valued homes than they normally would if rates were lower.
The company believes that it will take more than the re-launch of this program to make a significant impact in this market. The company will also commit to a multi-pronged marketing effort that focuses on internet marketing and social media postings in an effort to increase its inventory of San Clemente homes for sale. Bancorp believes that a move away from the older-school traditional advertising methods such as print media and radio advertising would be advantageous to the organization at this point in time. It is important to note that the buyer’s rebate program is perfectly legal, acceptable under all parts of RESPA as long as all interested parties are identified and notified about the details upfront. The company calls the program its “better 2gother rebate”.
One of the key elements that go into a successful internet marketing campaign is increased social media postings where the focus is both on a specific property as well as the local San Clemente Realtor. The hope is always that the postings, which are done on hubs such as Google+, LinkedIn, Facebook and Twitter will go viral, creating additional exposure. The other goal in a internet marketing campaign would be to increase page rankings on the search engines. Since it is estimated that nearly 90% of all home searches start on the internet the company believes it would be negligent in ignoring this marketing method.
About BanCorp Properties: BanCorp Real Estate Group is an Orange County Real Estate Broker that specializes in residential; single-family-residences, condominiums townhomes, investment properties and rental properties. The company has been in business since 1995 and supports all fair housing, equal credit and truth in real estate policies and practices. The company is active in each local community it serves in.