When you get kicked in the rear, you know you’re out in front.
One of the prices of being a leader in real estate in criticism. When spectators watch a race, where do they focus their attention? On the front runners! Few people in real estate play close attention to companies who are out of contention – not making or affecting any type of positive change to a rather boring Orange County marketplace.
Racers (old fashioned Realtors) who are viewed as being out of the running are usually ignored or dismissed. But when you’re out front and ahead of the crowd, everything you do attracts attention. “Hey, where did this group from BanCorp come from? They do things differently over there…” When you refuse to accept the status quo of an old school real estate model practiced by 95% or real estate firms today – people take notice.